Add Yahoo as a preferred source to see more of our stories on Google. TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company ...

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

You know what's brilliant, in a skin-peeling, brain-grinding, I-can't-feel-my-soul sort of way? Target marketing. Take Tab. Tab is that freakishly kitschy, creepy-tasting diet cola from the '60s you ...

TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement Friday. TaB, ...

The Save the Tab Committee is dedicated to reviving Coca-Cola’s discontinued diet soda Tab Soda fans have formed the Save Tab Soda Committee to campaign for Tab’s nostalgic return The committee's ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...