Designing a logo can open a company up to a lot of praise or criticism ... A few weeks ago, Airbnb revealed a new logo, and the tech press laughed, saying it looked like genitalia.

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

We've been bemoaning the lack of progress in the design of iOS, with the iPhone software having looked pretty much the same ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design ... high-tech look with neon ...

Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...