The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing brands, tennis players demand performance from their clothes, and this ...

These brands seemed to market their tennis apparel solely on “four-way-stretch” (hardly a compelling USP). With my advertising hat on, I immediately saw an opportunity for EXEAT—a luxurious ...

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The Psycho Bunny logo comes as noticeable as the apparel brand’s name suggests. And we’ve only just begun seeing it ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

While all the big-name tennis apparel brands were unveiling colorful new collections for the Australian Open, Destanee Aiava was looking to the past. The qualifier from Melbourne’s suburbs ...

ASICS are striving to become the No 1 performance clothing provider in the world, particularly when it comes to tennis. Last week, the brand hosted its first tennis summit in Melbourne ...

In a first for the brand, Psycho Bunny announces a multi-year partnership with rising professional tennis star Alexei Popyrin that will feature custom-designed on-court apparel Building on the ...

These are all the metrics that brands and sponsors look for in ... and the most marketable players — transcend tennis. Gauff created a clothing line for American Eagle; Alcaraz and Jannik ...