Instagram says it’s not testing ads in Threads and has no immediate plans to monetize after multiple developers and reverse engineers uncovered references to ad products in the app’s code, including ...

This coming January, Meta may be planning to allow a small number of advertisers to create and publish ads on its decentralized microblogging app Threads, marking a first for the platform and ...

Meta Platforms launched Threads a year ago as Mark Zuckerberg’s bid to capitalize on the struggles of Elon Musk’s X, the social network formerly known as Twitter. Since then, the long-running feud ...

For example, analysing interaction patterns can show which demographics are most active during particular times of day, allowing better ad schedules to drive the most visibility and engagement.

On Wednesday, Threads launched its long-awaited test of ads with a small number of advertisers, including Wendy’s and GroupM. During early testing, Meta says, ads in Meta’s X-alternative app will ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...