I spotted a thread at Google Webmaster Help where a site owner was upset his page was not ranking well. Googler, John Mueller took a look and noticed an unusually high amount of title attributes used ...

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you're ...

Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update ...

Online retailers can now add an optional short title to identify their products in Google Merchant Center. An example of a short title in a Shopping ad. Image: Google. The new [short_title] attribute ...