Prepare to be blown away by this spectacular LEGO speed build featuring the iconic Transformers 10338 Bumblebee and 10302 ...

Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

For $750, Hasbro will now sell you the Transformers Optimus Prime Auto-Converting Programmable Robot, a 19-inch tall bot that can literally unfold from a semi into a humanoid robot all by itself.

The Optimus Prime Deluxe statue is the base form of the upcoming statue from Premium Collectibles Studio, with this heavily-detailed item based mostly on the Autobot's Generation 1 design model.

The Mechtech Ultimate Optimus Prime figure features three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, ...

Prime's ultimate moment of weakness came in the Stan Bush-soundtrack'd Transformers: The Movie, when he was killed in battle. After passing the Matrix of Leadership to Hot Rod, Prime's body turned ...

At 1,508 pieces strong, Lego Optimus Prime is a little intimidating if you're not a Lego veteran. ... This is the ultimate fan-service for those who grew up on old-school Robots in Disguise.

Robosen and Hasbro are announcing the Transformers Grimlock Auto-Converting Robot, a successor to their Optimus Prime toy that can transform itself. It’ll start at $1,500 this fall, but that’s ...

I haven't purchased it yet, but Robosen also recently released the ultimate accessory for Optimus Prime: his kick-ass Optimus Prime Trailer Kit. This is another robot unto itself, with 2,000 ...

Another cool Optimus Prime Transformers One toy is on sale for $27 (was $35), but this one doesn't transform into a big rig. Instead, you can easily shift it into "mask mode" and wear it, and the ...