J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied to its NFT-based UNDW3 (pronounced “underwater”) loyalty ...

Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...