Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. The welcome message is a type of triggered email, and as such, should fire when the context is hot.

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

When it comes to marketing your business, you know it’s critical to establish an ongoing relationship with customers and prospects, especially when you’re just starting out. What’s one of the first ...

Business owners and marketing leaders across all industries understand the value of email marketing. Email is an excellent way to stay in touch with your audience and boost sales. What if I told you ...

Do you know that, “the average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters?” Every e-commerce retailer sends a welcome email ...

When you’re putting your brand directly in front of customers, first impressions mean a lot. If a customer gives you their email address, they’re giving you permission to share your story with them, ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

So you’ve got customers signed up for your newsletter or registered for your service. That’s great! But now you’ve got to make sure your welcome email doesn’t kill their interest. In any email inbox, ...

Consider all the ways someone might arrive in your email database. Maybe they visit your website and subscribe to your newsletter. Maybe they enter their email in exchange for a helpful whitepaper. Or ...