UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

A company's reputation (i.e., external personality) dictates the success of the brand. Luckily, you can take fours steps right now with your business development and marketing team to better ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...