On a special episode (first released on August 27, 2025) of The Excerpt podcast: Is coolness just a vibe—or something deeper? A new global study spanning 12 countries finds surprising common traits ...
What is 'cool' to teens these days? From fashion to food, and even technology, these are the top brands teens want. If you’re a parent of a teenager, you know that "coolness" plays a huge role in many ...
Partnering with 1626, a local youth magazine, TBWA China first conducted focus groups and in-depth interviews with key opinion leaders in four important cities in China: Shanghai, Beijing, Guangzhou, ...
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