Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available,

Is Netflix getting closer to traditional cable? More users than ever are choosing to endure ad breaks for a lower subscription price. Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers it,

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year. The streaming giant is experiencing a faster rate of adoption for its ad-based plan,

Netflix's ad-supported plan has reached 70 million monthly monthly active users. On Tuesday, Netflix revealed that over half of new sign-ups in regions offering this option now choose the ad-supported plan,