Now through July 11, save big on the air-powered brand's bestselling beauty devices, including the just-released Airwrap i.d. multi-styler.

As part of Prime Day, Amazon is discounting the entire premium British brand including this popular hair dryer: This is the record low for this model which is now marked down to $299 from its usual $379 (21% off). At such a significant discount, inventory might sell out fast.

Well, I’d suggest securing my go-to Dyson Supersonic hair dryer (was $380; now $300) on sale during Prime Day , for starters. It’s basically the Lamborghini of hair tools, thanks to its small-but-mighty motor,