At its Unpacked event last week, Samsung took the wraps off the Galaxy S25 lineup and spent a majority of the time talking about AI -- a trend in phone announcements these days. Echoing both Google and Apple, Samsung said it " built an AI OS from the ground up " when referring to its latest phone software, One UI 7 .

At a Samsung event in London last week, executives demoed the company’s new take on AI assistants. The headline news is that Gemini has effectively replaced Bixby as the default Galaxy phone AI, even kicking the latter out of the quick-launch home button.

Bizon praises the S25's Galaxy AI update as "a monumental step change in how a smartphone works for you. The best way I can describe is is like a PA in your pocket, it's bringing together seamlessly all the apps on your phone so you can perform really complex tasks with super simple commands."