The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...