As technology infiltrates, overtakes, and promises to improve every aspect of our lives, the sports world is not immune. Just ...

Worlds First Action Sports League Blasts into the Future panel at South by Southwest 2025, X Games CEO Jeremy Bloom sat down ...

The most popular duo in the NFL right now is undoubtedly Patrick Mahomes and his tight end, Travis Kelce. This Kansas City Chiefs pair has won three of the five Super Bowls they've ...

The biggest off-season acquisition news for the Patriots – thus far – is an interactive, AI-driven chatbot under development ...

During the Super Bowl last month, Fox broadcasted a highly criticized AI video tribute to Fox Sports analyst Jimmy Johnson, ...

"Gronk" ripped AI for disrespecting Kelce's status as a championship winner during the 'Dudes on Dudes' podcast.

The league is leaning on AWS to up its analytics game and give teams and fans better insights during the player showcase this ...

During the recent NFL Combine, sports technology leaders from around the world gathered in Indianapolis to showcase new devices and software designed to make life easier for athletes.

Cincinnati Bearcats athletics has partnered with LAVA, an AI fan engangement firm. LAVA has many pro partners but UC is their ...