GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is ...

The Omnicom and Interpublic merger is highly risky, with potential dis-synergies like management distraction, employee and customer churn, and unmet synergy promises. Significant overlap in ...

Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.

In a joint statement, the companies stated that the merger is expected to generate annual cost synergies of $750 million. The deal is subject to approval by Omnicom and IPG shareholders as well as ...

Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...

WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Adland veteran Sandeep Goyal reflects on the three important issues that confront the advertising industry today: global ...