We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be ...

The competitiveness capacity of a business enterprise in the smartphone industry is determined by the scope of its influence in the value chain. An industry value chain is the cumulative series of ...

A racist employee creates a hostile work environment and may make the company liable to an injured coworker. Racism, a person's belief of a specific race's inferiority to others, occurs in both ...

As technology advances, so, too, does the ability of advertisers to create ever more complex and flashy ads and deliver them in a multitude of ways. Advertising inundates people on television, the ...

Shoplifting, the theft of retail products by customers, is the second leading cause of inventory loss for retailers behind employee theft. Shoplifting by customers has a number of direct and ...

The 1950s could be called the advertiser's dream decade. World War II was over. The postwar economy had rebounded. Prosperity seemed like a sure thing. Americans were ready to buy homes, cars ...

With the advent of the internet and management information systems (think computers, phones and software), businesses have been able to transform from local mom and pop shops to international ...

New to CRM? With our CRM basics guide, learn how features like contact management and automation can improve your business operations. Gantt charts are great visual tools for project managers.

Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are ...

A market orientation strategy is a business approach where companies attempt to identify the wants and needs of customers and produce products and services to meet the needs. As a result ...

Reach is a major advantage with TV ads. Despite criticism for high costs, advertisers have the best chance to reach a large audience through television. Reach is the total number of people exposed ...

In the 1967 book "Organizations in Action," sociologist James D. Thompson defined three types of interdependence to describe the intensity of interactions and behaviors within an organizational ...