Kantar’s Creative Effectiveness Awards 2025 celebrate the best ads of the year and showcase the creative techniques brands ...

In a world where creativity is key to connecting with consumers, Kantar’s Creative Effectiveness Awards 2025 shine a spotlight on the best ads of the ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...