Cross Media Marketing Corp., which markets magazine subscriptions and memberships by phone and online, will acquire LifeMinders, Inc., a provider of customized online content, for $68.1 million in ...

While Southern Cross Media Group Limited might not have the largest market cap around , it saw significant share price movement during recent months on the ASX, rising to highs of ...

Business owners must invest time and money in marketing their business and promoting their products and services. Effective marketing is one of the top reasons why some businesses become successful.

Cross Media Marketing Corp., which markets magazine subscriptions and memberships online and by phone, will expand into direct response newspaper advertising by acquiring National Syndications (NSI) ...

NEW YORK—Nielsen is working on the Nielsen ONE, a new single, cross-media system that is meant to drive more comparable and comprehensive metrics across platforms, the company has announced. Nielsen ...

The author is sales and marketing manager at 2wcom. The way people consume media content is changing significantly. Like the expansion of IP, this greatly influences the convergence of media ...

Celebrity news used to live in magazines and TV segments. Now it spreads through clips, posts, and reaction videos. A story can start as a short video, then turn into a long interview, then spark fan ...

Just days after a TV industry initiative to form an ad industry "JIC" released its criteria for certifying cross-media ad currencies, Google's YouTube unit this morning released its own set of ...

Southern Cross Media executive chair Heith Mackay-Cruise has stepped down after less than three months in the role after the ...

Southern Cross Media Chair Heith Mackay-Cruise will step down from the Board at the end of June to be succeeded by Therese Dyson. The former Seven West Media director will become Chair from July 1st.

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize campaigns anywhere ...