It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Political leanings don't factor into Google's search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human raters do. In a tweet ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology.

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and ...

Google apparently accidentally posted a big stash of internal technical documents to GitHub, partially detailing how the search engine ranks webpages. For most of us, the question of search rankings ...