All the while, the ultimate goal was to create a "'relaxing ... Hot Wheels Optimus Prime figure and several other Optimus ...

The Transformers Ultimate Optimus Prime is expected to be Selfridges’ best-selling toy this Christmas due to this predicted trend. It comes with flashing lights and battle and missile launching sounds ...

Bumblebee Shattered Glass Optimus Prime premium collectible figure. Limited to 1,500 pieces, the 19-inch articulated figure ...

Fortunately, Walmart has a pretty good deal on right now for an Optimus Prime that can mechanically convert and be remote-controlled. Normally $51, you can get this cool toy for just $21.

Toy Hall of Fame welcomes 2 massively popular toys from the 80s - highlighting their enduring legacy and impact.

A NeeDoh Nice Cube — the holiday's most popular sensory fidget toy that reviewers say lives up to the hype. It has a weighted ...

This variant of Optimus Prime has shown some impressive feats of strength. During an episode of the Gen 1 cartoon "The Ultimate Doom - Part 3", Megatron survives a planet-destroying explosion ...

Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

Toy Story is a CGI animated media franchise created by Pixar and distributed by Walt Disney Pictures. The franchise is based on the anthropomorphic concept that all toys, unknown to humans, are ...

but keeping up with the latest bestsellers and viral toy trends can get pricey. Thankfully, with October Prime Day toy deals, you can treat your little ones to the toys they’ve been pleading for ...