The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Daniel Nathanson, Ph.D. from UCLA Anderson Graduate School of Business, focuses on the importance of a vision statement and how it can serve as a motivator for your business and a guideline for your ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

I’ve found that one of the surest ways to get managers to start staring out the window is to initiate a conversation about “mission and vision.” All managers know that their organization is supposed ...

Plans – they never stop vying for the time and attention of small-business owners. You may have started with a feasibility plan, followed by the all-important business and marketing plans. You may ...