Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Unprecedented has been an overused but aptly used word in the past few years. Drastic shifts ...

At the recent Theory and Practice in Marketing Conference, I discussed some research regarding the different types of CMO roles, with one type being focused on guiding firm strategy. However, there ...

Chinese strategist Sun Tzu once said, "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." In my experience with grooming both mid-level ...

A study conducted by a group of German investigators examined whether worry exposure (WE) alone is as efficacious as the empirically supported stand-alone treatment for generalized anxiety disorder ...