Singer John Legend wore blue denim flare jeans to watch the Super Bowl on Sunday, Feb 9. And unbeknownst to him he was tapping into the night's biggest trend as rapper Kendrick Lamar also wore bell-bo

Kendrick is a big supporter of the British-Jamaican menswear designer and wears the brand quite frequently. He even shouted Rose out in the “Hillbillies” track rapping, “yeah, n—as know that I’m best-dressed.

Kendrick Lamar‘s Super Bowl Halftime Show was iconic. Name another performer who had the whole stadium singing along at the top of their lungs? I'll wait. While I was dancing along to his songs, I was totally mesmerized by his jeans.