Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Programmatic bidding algorithms ...

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice.