Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Activist shareholders are tailoring their approach as the political, economic, and regulatory environment evolves. Companies ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

Learn how AIDS Healthcare Foundation (AHF) – the world’s largest, nonprofit HIV/AIDS healthcare organization—adopted ...

Perhaps most pressing are concerns about the Trump administration's ethical breaches on issues of security and science.

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Humans change the urban landscape with religious, cultural and political activities, which in turn can influence the ...

Plastic pollution has emerged as one of the most severe environmental crises globally, with single-use plastic bags ...