The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Studies and real-world examples repeatedly demonstrate that campaigns infused with emotion deliver tangible, measurable results. For instance, Dove's "Real Beauty" campaign, focusing on self ...

The Republican State Legislative Committee will launch the six-figure campaign to “make an example” of Democratic state lawmakers.

Fitting in display campaigns to your overall advertising strategy is easier than you may think. Below are the targeting options again, organized by stage of funnel and with detailed explanations and ...

Infloso’s 'Molly', AI marketer that uses machine learning techniques to optimise campaigns with real time data for enhanced ...

We don’t expect campaigns to suddenly be more honest, but we think it’s important to clarify things at a time when there’s so ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Cultural sensitivity is not another marketing tactic, it is the foundation of any campaign, even more so when we are ...

Can you opt out of political texts? Here's how you can stop the flood of political text messages on iPhone, Android and more.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...