For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

Coca-Cola has posted a consolidated profit of Rs 420.29 crore for FY24, a drop of 41.82 per cent, as per media reports. The soft drink maker has seen a 4.24% increase in revenue that stands at Rs ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Coca-Cola India's profit declined by 42% to Rs 420.29 crore in FY24, while revenue increased by 4% to Rs 4,713.38 crore. The company's expenses on advertising and sales promotion surged by 35%.

Advert Just when you thought Aldi vs M&S with their caterpillar ... "Look out for the Freeway truck on its tour and most importantly, come join the fun.” This announcement follows Coca-Cola’s, as ...

From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling ... But it was its long-term ...

Lidl has revealed its own version of Coca Cola's famous Christmas truck, with its own red vehicle set to tour the UK this ...

In Christianity, red took on a sacred symbolism, representing both the blood of Christ and the love that underscored the ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...