T he grocery store war is afoot—and now, Amazon wants an even bigger piece of the action. The retail tech giant already has two players in the game: Whole Foods (acquired in 201

Places like Walmart and Target have tried to make changes, and both have launched private-label brands that are lower in price than larger brands. Now, Amazon is making a similar move. The retail giant just announced Amazon Saver, its new, low-cost brand that will give consumers affordable groceries.

Amazon is lowering prices on thousands of grocery items and rolling out a new private label food brand called Amazon Saver. The discounts come as Amazon aims to offer more products at a lower prices across its entire retail business. It is battling the likes of Walmart and Target, which announced their own price cuts in recent months.