T he grocery store war is afoot—and now, Amazon wants an even bigger piece of the action. The retail tech giant already has two players in the game: Whole Foods (acquired in 201

Places like Walmart and Target have tried to make changes, and both have launched private-label brands that are lower in price than larger brands. Now, Amazon is making a similar move. The retail giant just announced Amazon Saver, its new, low-cost brand that will give consumers affordable groceries.