The firm, Always Alpha, aims revolutionize the way that women athletes are represented and address dated, transactional ...

Allyson Felix says she is launching a first of its kind agency focused on women's sports. Felix will target female athletes, ...

Great news for fitness enthusiasts: Two of Garmin’s top-tier GPS smartwatches are currently available at incredible discounts ...

The recent spotlight on the New York Liberty’s mascot might seem unusual. But Ellie, with her riveting halftime performances ...

Acclaimed high-end professional sports apparel brand Descente has announced its plans to open three stores in Singapore this ...

British sportswear retailer JD Sports Fashion is confident it will meet annual profit forecasts after its multi-brand ...

The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.

GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to ...

GumGum, the contextual-first technology player transforming digital advertising, has announced a new sports marketing solution to help brands and agencies capit ...

WWE programming had aired on the network, but will be leaving when Netflix becomes their international partner in January.

Makazole Mapimpi recently received a stunning new car from Mercedes-Benz and couldn't wait to show it off to his supporters ...

The trademark filing is for the 'Acura RSX' and 'RSX' names in Japan, so does this mean a new sports model is in the making?