BT Sport needed to increase consideration and purchase of its channels, but faced difficulty from football fans who resented BT for putting UEFA Champions League behind a paywall and weren't engaging ...

BT Sport: Live Stream of the UEFA Champions League Final Chris Wood Campaign details Brand: BT SportBrand owner: BT (British Telecom)Lead agency 1: Maxus GlobalLead agency 2: AMV BBDOCountry: United ...

And while Swifties streamed their favourite songs in 2024, we saw sports lovers also drive ... (Multicast-Assisted Unicast Delivery) – BT Group’s revolutionary technology solution. MAUD enhances live ...

UK telco’s multicast-assisted unicast delivery platform sees initial usage, demonstrating promised ability to flatten peaks of network traffic.

BT launched MAUD (Multicast-Assisted Unicast Delivery) – the telco group’s technology solution that enhances live video ...