Stores, shoppers adapt to new Black Friday strategies
“Black Friday starts earlier,” said Johnson. “After COVID, we stopped coming in on Thanksgiving. A lot of retailers did. Our ads start, usually, four or five days earlier. But we do have doorbusters, so pay close attention to what’s in the ad today.”
Some of us may remember when people lined outside of stores and camped all night in hopes of grabbing doorbusters. As the years went on, those traditions changed.
CCNY Prof Dr. Mara Einstein has spent the past 20 years immersed in the media industry, holding key roles as an executive at ...
Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could ...
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