Companies like Mondelēz and Campbell's are innovating with smaller package sizes to maintain brand relevance as consumers become more cautious with spending and focused on health.

In a recent post on LinkedIn, the founder stressed that in the fast-paced world of Indian startups, flashy pitch decks or ...

Commerce Minister Piyush Goyal called for better packaging, processing, and branding to increase India’s agricultural exports ...

Tokyo isn’t just home to massive electronics megastores it also boasts niche shops in Akihabara and discount stores stocked ...

I was part of the original commitment to building a formal R&D group at a major branded food company. In assembling the ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...