Levi Strauss, the founder of Levi Strauss & Co. and the creator of the iconic blue jeans, was a visionary entrepreneur whose ...

A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...

Beyoncé recently appeared in an ad with Levi's to promote their ongoing partnership. Find out how to shop the official 'Live in Levii's' drop online.

Levi Strauss transformed workwear into a global fashion phenomenon with his patented blue jeans design in 1873. Learn about ...