Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve.

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...

Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market ...

In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.

The California Society of CPAs launched a promotional campaign to highlight the value and role of CPAs and to attract others to the profession. Members of CalCPA are invited to participate in the ...