There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an ...

Dabur Red Paste, the Ayurvedic toothpaste brand launches ‘Switch To Fluoride Free’ campaign on World Oral Health Day. The month-long campaign aims to start a dialogue and sensitize the Indian ...

Conceptualised by Curry Nation, the campaign spotlights the brand’s promise of transforming bathrooms to ‘freshrooms’ ...

During the men's and women's NCAA basketball tournaments, many food spots, including Buffalo Wild Wings, KFC and Applebee's have deals for fans.

Unilever is reinventing its product shoots with AI to meet the growing demand for content. The reinvention is part of the ...

IPL offers something for everyone, from high-octane on-field action to massive digital dominance. People are even gaining ...

Osmos, a specialist in advanced ad-serving technology on the dunnhumby Retail Media Platform. This integration comes at a pivotal time as retailers seek to maximize the value of their retail media ...

With TATA IPL fever gripping the nation once again, JioStar is set to launch its second edition of Brand Spotlight, a unique ...

For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

Demand for organic, non-GMO, and protein-rich options is driving innovation, with a focus on plant-based, low-sugar, and ingredient-conscious products. The rise of ... and transparent marketing.

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