Featuring a convoy of Coca-Cola trucks passing through a snowy landscape ... company is using artificial intelligence for a ...

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

In 1995, Coca-Cola took their holiday advertising to a truly on-the-ground ... What started as a TV campaign now includes a rigorous agenda of actual trucks making stops at hundreds of towns ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

Lidl has confirmed the return of its Toy Bank scheme, which will aim to donate over 100,000 toys to children who may not have ...

In a LinkedIn post, Tesco Media and Insight Platform said: “This campaign is a fantastic team effort between Coca-Cola ...

Coca-Cola has launched a campaign in Norway that transcends marketing boundaries, fusing Mexican tacos with Scandinavian idiosyncrasy.

"It's only March and we have so much to do," leader Bang Chan says of the chart-topping group's plans that include sharing a "refreshing" new Coke flavor. By Jeff Benjamin It’s the evening at ...

The Truck will be making its annual festive appearance on our TVs later this November, with the classic 'Holidays Are Coming' ad signalling the beginning of the campaign. Advert Coca-Cola will also ...

Cola's The Santa Stories campaign at the top of 2023's UK Campaign Effectiveness ranking The ability of strong brands to grow ...

Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.