How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

When Coca-Cola fully took control of BodyArmor in 2021 ... a tweaked logo and its largest-ever advertising campaign. The splashy ads feature athletes like NFL player Joe Burrow and WNBA star ...

Created by WPP Open X, the campaign will be supported by new video creative across traditional TV, online video platforms and social media, as well as out-of-home advertising. Coke is refreshing one ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...