As far as he can rewind, Prasoon Joshi has always felt like a storyteller. “Writing mere hone ki shart hai (Writing is the ...

The best kill in the Terrifier movies is the cruelest, and also the funniest, making it the perfect clown kill. The sequence plays out in Allie’s bedroom, where Art slashes up her face with a scalpel, ...

HZ’s leadership team—including Hooper, Chief Client Officer Justine Henning, Chief Strategy Officer Nicole Wyche, Chief ...

Mick Sands, 65, is now a film writer but in 1984 was working for an advertising agency which promoted a hayfever spray. The ...

Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, ...

Many campaigns among this week’s Top 5 followed that rule, with impressive craft that helped their single-minded approaches ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

The number-crunching capabilities of today’s AI engines take the ability to predict campaign outcomes to a new level of precision and detail.

The Philadelphia Eagles said posters popping up in Philadelphia that show the team has endorsed Vice President Harris are “counterfeit political ads.” The posters appeared at bus stop shelters ...