Kansas City Chiefs quarterback Patrick Mahomes’ connection to his alma mater, Texas Tech, will take a new step in November.

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Adidas and Texas Tech unveiled the new football uniforms Thursday afternoon, featuring Mahomes’ signature “Gladiator” logo. ...

Peoria Rivermen hockey will change its name and logo to Peoria Spirits for the annual one-game re-brand night on Feb. 28, ...

Many celebrities have been custom fitted for a suit from Adrian Jules Custom Clothing, Rochester’s premier men’s luxury ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue ...

Representative image India's apparel retail industry has grown at a compounded annual growth rate (CAGR) of 10.2 per cent over the past decade. This growth has been fuelled by rising disposable ...

“The future of team apparel is all about on-demand, digital, medium-run production. You must deliver custom solutions to seamlessly and cost-effectively switch team logos, names, numbers, and events,” ...

a German apparel company that entered the U.S. market last year. Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white ...

MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that ... alongside the company’s ostrich logo silhouetted by a red square, with ...