To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

As financial crime grows in scale, speed, and sophistication, banks are increasingly turning to artificial intelligence, ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Wiland launches MarketSignals Custom Personas—a custom, spend-based segmentation solution to help marketers find, keep, and grow their best customers.

The future of customer targeting isn't about knowing more—it's about acting faster and smarter on what you already know.

If you've been paying attention to the local martech (marketing technology) scene, you've probably noticed a pattern: ...

AI has erased the old divide between customer experience and data infrastructure. Marketing and data engineering now function as one connected discipline. Historically, customer experience has ...

Market valued at $27.64B in 2024, projected 3.94% CAGR growth driven by petroleum refining, green chemistry, biocatalysts, and environmental catalyst demand.

The case examines how a New York-based 10-year-old start-up, Lemonade Inc., successfully disrupted the insurance industry. Powered by artificial intelligence, Lemonade's mobile app replaced brokers ...

AI has removed the traditional separation between customer experience and data infrastructure. Marketing and data engineering now operate as a single, connected function. Customer experience has ...