Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims ...

AI Video Generators have transformed the video creation process. They address challenges such as saving time, reducing costs, ...

Revenue sharing has long been a cornerstone in traditional business models, fostering stakeholder collaboration and mutual ...

Explore how the e-commerce industry is reshaping Africa's retail landscape, with projected revenues reaching $39. 44 billion by 2025 and the driving forces behind this transformation.

OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...

Among the notable campaigns for March 19: a fashion retailer’s live banner ads, Under Armour’s March Madness campaign and ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...