Should you be concerned about traces of activity and data you leave online? Here's what you need to know about your digital ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday over his vote against a GOP-crafted bill to fund the government through ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

Creativity and innovation are critical parts of a startup. They’re how great ideas become even better businesses. However, once you reach the franchise phase, you need to create some clear parameters ...

Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in ...

One simple use of digital footprint is advertising — advertisers can gather ... It also increases the risk of being hacked. For example, if a cybercriminal gets a hold of your digital footprint ...

Technology impacts all of us. An attempt to count the number of digital technologies that you have interacted with and ...