Should you be concerned about traces of activity and data you leave online? Here's what you need to know about your digital ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday over his vote against a GOP-crafted bill to fund the government through ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Examples include Google’s Campaign Manager ... The right tools can significantly boost the effectiveness of your digital advertising campaigns. Selecting the Right AdOps Tools for Your Needs ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

The ad is the latest example of Republicans seeking to pin the vote on Democrats Earlier this week, the National Republican Congressional Committee rolled out their own digital ads targeting House ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...