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Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Meta Platforms is set to launch advertisements on its Threads app in early 2025, a key step in its plan to monetise the ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...

Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads, and videos. Advertising may also be found when using downloaded apps, including mobile games.

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How about golf carts as a platform for showcasing ads or displaying other information? For this, the golf bags come ...

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

Samsung is rolling out a new ad campaign called "Simon Says." The ads attack Apple but just make Samsung look silly.

A VisitBritain marketing campaign at Paris’s Gare du Nord station deployed a new touchscreen-enabled modular hologram wall ...

There are two versions of the Kindle Paperwhite to choose from. The less expensive configuration displays ads when the screen ...