The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In ...

Lewis Hamilton made his maiden drive in a Ferrari Formula One car on Wednesday, 22 January, in what he described as one of ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

The standard fine is €10,000, but as F1 is a top-tier racing category, everything is multiplied by four, meaning F1 drivers ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s ...

“There are some days that you know you’ll remember forever,” said Lewis Hamilton upon starting his first day at the new job—rhat job being a driver for the most famous Formula 1 team of them all, ...

In July, the watch company was in talks to reclaim its ... and performance it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper,” added Antoine Pin ...

Lewis Hamilton drove a bright red Ferrari Formula 1 car for the first time ahead of the upcoming season. Ferrari posted the ...