Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

With color! The SS25 runways were awash with a number of eye-catching hues from powder pink to butter yellow and sky blue. And along with spring's penchant for pastels, neutral shades of tan ...

1910. 1983 Amon Carter Museum, Fort Worth, Texas The most improbable object imaginable—the lowly, lumpy potato—played a leading role in the Great Leap Forward of color photography. The story ...

Not this Black kitty whose sweet meows let you know just how much he enjoys drinking in these rays. In a video uploaded to ...

Frederick Eugene Ives / National Museum of American History, SI Frederick Eugene Ives' photochromoscopy plates "are perhaps the first color photographs of San Francisco," according to Shannon ...

FORT WAYNE, Ind. (WANE) — The Foellinger-Freimann Botanical Conservatory is hosting a hopping good Easter event. Bunny Tales in the Garden returns to the Botanical Conservatory on April 18 and 19 from ...