Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The iconic sketch comedy show In Living Color premiered 35 years ago, on April 15, 1990. The hit series ran for five seasons and featured a big cast who went on to build illustrious careers in ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

With color! The SS25 runways were awash with a number of eye-catching hues from powder pink to butter yellow and sky blue. And along with spring's penchant for pastels, neutral shades of tan ...

We may receive a commission on purchases made from links. E-readers have gone through many evolutions over the years, and adding color displays might be the best idea yet. Granted, there's nothing ...

For as long as the internet's been around, people of color have been more likely than their white counterparts to fall on the wrong side of this divide. Locating local internet providers The Pew ...