Country star Lainey Wilson has been wearing Wranglers her whole life. So it didn’t take a lot of convincing for her to join the apparel brand as an ambassador. She was the face of the brand’s fall 2023 collection and her hand-selected Lainey’s Picks pieces sold out immediately this spring.

Lainey Wilson has reached a full circle moment, thanks to her new collaboration with Wrangler. After announcing a partnership with the brand last year, the country star debuted her very first Wrangler collection on Wednesday (Sept. 25).

Denim brand Wrangler has launched its first collection with Grammy-winning country singer Lainey Wilson. Part of a multi-year partnership, the apparel